Although it is many years ago, I remember working with you at BAT as if it was yesterday. Those were exciting days. We spend a few days together in Lissabon, never a dull moment.
My condolences for your family and friends.
Ruud Poldner

9 Mei 2021, de dames gaan een hapje eten in de stad. Wij gaan natuurlijk Formule 1 kijken. Ik neem een fles champagne mee om de verwachte winst van Max te kunnen vieren. “Nou Peet” zeg je “ik denk dat je ‘m alleen moet opdrinken want ik voel me niet zo lekker”. Een paar weken later volgt dat klote bericht. Nu een jaar verder moeten we afscheid van je nemen, op Bevrijdingsdag. Laten we hopen dat het echt een bevrijding voor je is. Doe de mannen van ons team, die je zijn voorgegaan, de groeten. Vaarwel vriend….

You have left a very big hole in this world Ruud. Its is so sad to lose you so early.
It was a great privilege to work alongside you for so many years. Memories forged in the fire of TaO will never be forgotten. Especially the many days we all spent together in Brazil. We worked hard and we played hard always knowing that at the end of the day we could go to 'Ruud's office' to have a beer, relax and have a laugh to unwind.
You will never be forgotten.
My condolences to your family and loved ones.
Marion

Ruud you were, a gentleman a thinker and ruddy good fun!

It was a pleasure knowing and working with you in BAT (and putting the world to rights), I will have ‘one for the road’ in your honour.

My deepest condolences to your family and friends, my heart goes out to them all.

❤️ Sam - BAT ❤️

So so sorry and shocked to hear of your passing. It was an absolute pleasure knowing you throughout my time with BAT. Fly high with the angels. Always remembered NEVER forgotten.
With sincere condolences to all family and friends.
Big hugs
Tracey Sayer - BAT UK